Hérica Vasques

Industries

Scale-Up Success

A collection of books is stacked against a dark background, including titles like 'The Little Book of Valuation,' 'The Psychology of Money,' and 'Built to Thrive.' A chessboard setup with various chess pieces is arranged around the books, some standing and others toppled over.

Cross-Border Growth

Guided a multinational subsidiary through financial transformation, optimizing cash flow and preparing for expansion in Latin America.
A laptop displays a detailed financial chart with lines showing data trends. In the background, a person is partially visible, wearing a dark shirt with the words 'most valuable' and some logos printed on it. The setting appears to be a modern workspace.

Family Business

Helped a family-owned company enhance governance and compliance, ensuring long-term stability and growth opportunities.
A collection of business and strategy books is displayed on a wooden surface. The books have titles related to customer growth and gamification. A warm light glows in the background, giving the scene a cozy, intellectual ambiance.

M&A Advisory

Delivered hands-on M&A support for a private equity-backed client, from due diligence to seamless post-deal integration.

About Us

At hérica vasques, we deliver strategic CFO expertise tailored for growth-driven companies across Latin America.
Learn More
A woman with long hair is writing on a whiteboard. She is using sticky notes and markers to organize and plan a strategy. The board has various handwritten notes and symbols related to marketing and digital education.
A man in a gray suit is standing and speaking into a microphone in front of a group of seated people wearing white attire. The room has a large circular chart on the wall with green and red sections, and there's a wooden texture on the back wall. The audience is seated in rows of blue chairs.

Gallery

Snapshots from our Botafogo office with Sugarloaf views.

A business model canvas displayed on a corkboard features several categories with sticky notes of various colors. The categories include key partners, key activities, value proposition, customer relationships, customer segments, channels, cost structure, and revenue streams. Each category contains notes with handwritten text that describes elements of a business strategy, divided into sections using lines on the board.
A web page from Razorpay displaying marketing content about financial services. The page includes a 3D illustration of a cube surrounded by floating labels with financial terms like 'Virtual Account' and 'Vendor Payouts'. The text encourages business growth through automated financial solutions. Navigation links for various services are visible at the top.
Several overlapping posters with bold text in Vietnamese advertising financial services. Some numbers are highlighted in red, indicating contact information. The posters are worn and layered on a rough urban surface.
A hand holding a smartphone displaying a financial website, with information including market watch and stocks data visible on the screen. The background is a textured wooden surface.
Several people are collaborating in an office setting, using sticky notes on a transparent board divided into columns labeled Q2, Q3, and Q4. Each column contains tasks or goals labeled under various headings. One person is writing on a sticky note while another is holding notes.
Two service windows with blue signs above each window. The left sign reads 'Facturacion Caja' and the right one reads 'Faturamento Caixa.' These windows appear to be part of a billing or payment service area. A few items, such as boxes and papers, are placed behind the windows. A small digital display shows a number.
A professional consultation setting with a medical professional sitting at a desk facing a client. The room has a modern aesthetic with white walls decorated with framed certificates. The desk is organized with office supplies, a laptop, and a fruit bowl in the center.
A workspace setting with financial documents, a black calculator displaying numbers, a cup of black coffee on a saucer, an orange highlighter, and a blue pen on a table.